How to find quick wins to improve your product

Looking for some quick wins to improve your product?
Starting with an audit is the way to go.

This is how we do it for our clients:

1. Create a new account

2. Screenshot each step

3. Add all screenshots in Miro

4. Highlight and comment on areas that might be challenging for your customers

5. Summarize insights

6. Come up with ideas on how to fix them

7. Prioritize them using the Impact/Effort scale

Wondering what to highlight? Check out these tips:

1. Unclear elements - If you’re unsure if something is clickable, it’s on the list.

2. Layout - Is it clean, easy to scan, and follow?

3. Content - Are the headings noticeable?

4. Links - Is it obvious what is or isn’t a link?

5. Buttons - Can users find the CTAs and understand the difference between primary and secondary buttons?

6. Design elements - Are they consistent across pages?

7. Consistency - Does what looks the same work the same?

8. User clarity - Do users know what to do on the page and where they are?

9. Navigation - Can users easily find what they’re looking for?

10. Error recovery - Can users recover if they make a mistake?

11. Value realization - Is it easy for customers to see the value of your product?

Want even more insights? Here’s how to dive deeper:

1. Review data / analytics / metrics

2. Analyze user feedback

3. Conduct user interviews

4. Map out the entire customer journey

5. Draft and test ideas

And if you need help - send me a message.